If you’re an entrepreneur, and you’re just starting to get your business off the ground during this very challenging and uncertain time, we have some advice for you.
Starting a business from ground zero is a difficult hurdle in any situation, but the current landscape is piling on additional, unprecedented challenges. Here are some of our tips for navigating through those challenges and setting your business up for success.
Use technology to your advantage
It’s no secret that technology is a helpful tool for reaching an audience, especially right now when there’s been a significant rise in screen time because of the pandemic.
With people spending even more time online now, it’s a great opportunity to get the word out about your business through social media and other online tools such as webinars, blogs, podcasts, etc. The internet is a powerful way to spread word quickly, so use it to your advantage and do some research to understand which platforms are the best and most effective at reaching your target audience.
Make a flexible business plan
It’s essential to have a plan in place for your business. Continue to participate in your regular business planning activities, such as October’s Financial Planning Month and end of year reviews. But during this time when the future is more uncertain than ever, leave some room for flexibility in your plan.
Consider the various scenarios that could play out depending on how soon life becomes closer to “normalcy” again, and the best ways to pivot for each scenario.
When starting your own business, it can be easy to get in over your head. But try not to bite off more than you can chew – take things one step at a time. It’s better to do things right and at a steady pace than trying to rush the process too quickly, because you may end up failing as a result. Once you establish a business plan, lay out a timeline that coincides with your goals, and try to stick to it.
Learn from others
One of the best ways to learn how to help your business succeed is by learning from those who have already found success. Do some research by talking to other business owners and read top rated business books to see what other companies have done in order to reach success, especially those that overcame the added challenges of the pandemic and recently found success.
Communication is key
During a time when you may not be able to interact with your employees and customers face-to-face, it’s more important than ever to ensure you have a reliable communication system.
Entrepreneurs and small business owners are switching to NetLines because it’s affordable, easy to use, and conveniently accessible in one app, so there’s no need to have a separate business phone. It’s the best way to keep your employees and customers talking from anywhere in the world, at any time.
To find out how to get started with NetLines, click here.