Buying from small businesses is a great way to support your local community all year round – but as we approach the biggest shopping season of the year, it’s even more important to keep small businesses in mind. This year, small businesses are struggling more than ever due to the effects of the COVID-19 pandemic, so showing support by buying gifts from your local shops, boutiques and restaurants will help them stay in business through the pandemic and continued lockdowns.
Even if local businesses in your state are closing up shop due to the rising cases of COVID-19, you can still support those businesses and get your holiday shopping done all at the same time. Here are some ways everyone can shop small and local this holiday season, regardless of the restrictions in your state.
1. Shop online
Most businesses these days have an option to purchase their items online. Even if they don’t have a website, they might have an Instagram account to showcase their items so shoppers can see what they like and contact the store about purchasing details. With the internet, there are endless ways to support small businesses near and far – even in the midst of a pandemic. So look online to see what options are available for shopping at your favorite local boutiques, and find the perfect gift for your loved ones that will help keep those small businesses alive.
2. Purchase digital gift cards
Whether you want to treat your significant other to a wine tasting at your local winery once the pandemic subsides, or surprise your mom with a gift certificate to her local spa, purchasing gift cards online is a great way to support small businesses this holiday season, even if those businesses aren’t open right now. Visit the website of the business you want to support and look for an option to purchase a digital gift card, or contact the business for more information.
3. Order in from local restaurants
Restaurants have been heavily affected by the pandemic, so it’s important to keep your local restaurants in mind while enjoying family time at home during the holidays. Consider ordering in some nights rather than cooking every night – maybe even dedicate one or two nights a week to ordering from your favorite local spot or visiting the restaurant to safely dine-in. Even when you do decide to cook at home, you can still support local businesses by purchasing ingredients from your local farmer’s market or family grocer.
For small businesses that are switching to a more digital-based system, find out how NetLines can help streamline communication among your team.